light & echo

360° experience

Light And Echo dramatizes a product reveal by creating a collective immersive experience, surrounding the audience with a dynamic textile choreography. We envisioned an exciting experience to communicate a poetic story of fabric in motion. Textile emerges, pushes, breathes and vanishes to illustrate tangible tension in digital elastics.

Discussing the ideas of virtual reality, we decided to develop a space of size and collective perception. In order to fully clinch the observer with an overwhelming digital textile, a 32-meter circular LED Arena pushes its visual content from 360 degrees into its geometric focus. The content consists of multiple short movies rendered in octane. To create a physically correct, yet surreal experience we utilized a number of different procedures and custom software: C4D, Octane, Marvelous Designer, Substance Designer, Houdini, vvvv

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. We wrote custom software to produce visual caustics, light reflections and gradients. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Discussing the ideas of virtual reality, we decided to develop a space of size and collective perception. In order to fully clinch the observer with an overwhelming digital textile, a 32-meter circular LED Arena pushes its visual content from 360 degrees into its geometric focus.

The content consists of multiple short movies rendered in octane. To create a physically correct, yet surreal experience we utilized a number of different procedures and custom software: C4D, Octane, Marvelous Designer, Substance Designer, Houdini, vvvv

Credits

Artistic Direction
Client
Commissioned
3D Artist