Light And Echo dramatizes a product reveal by creating a collective immersive experience, surrounding the audience with a dynamic textile choreography. We envisioned an exciting experience to communicate a poetic story of fabric in motion. Textile emerges, pushes, breathes and vanishes to illustrate tangible tension in digital elastics.

Discussing the ideas of virtual reality, we decided to develop a space of size and collective perception. In order to fully clinch the observer with an overwhelming digital textile, a 32-meter circular LED Arena pushes its visual content from 360 degrees into its geometric focus. The content consists of multiple short movies rendered in octane. To create a physically correct, yet surreal experience we utilized a number of different procedures and custom software: C4D, Octane, Marvelous Designer, Substance Designer, Houdini, vvvv.